E-commerce fulfilment in Dubai: warehouse aisles with racked pallets

E-commerce fulfilment in DubaiE-commerce fulfilment in Dubai, from receiving to returns.

E-commerce fulfilment in Dubai covers everything between your supplier and your customer: receiving stock, storing it, pick and pack, dispatch and returns. Airlift Logistics, a freight forwarder in Dubai, also handles cross-border customs and prepares stock for marketplaces such as Amazon.ae and noon. We explain each step, the customs points for online orders, and what we need from you.

The flow

Order flow, step by step

Each step has a control that keeps stock accurate. Click a row for details.

StepWhat happensWhat to send us
Goods are checked against the advance notice, counted and booked inAdvance shipping notice, packing list
Stock is binned or palletised by SKUSKU list with sizes and weights
Orders are picked, packed and labelledOrder feed or file
DispatchOrders are handed to couriers or the marketplaceCourier preference
Returned items are checked, restocked or discardedReturns rules
Marketplaces and borders

Selling on marketplaces and abroad

Online selling adds marketplace rules and customs steps.

  1. 01

    Labelling, packaging and shipment notices to the marketplace standards.

  2. 02

    Barcoding, carton labels and delivery slots to noon's rules.

  3. 03

    Parcels leaving or entering the UAE need correct HS codes and invoices.

  4. 04

    Duty and VAT

    Imports are normally charged 5% duty on the CIF value and 5% VAT. Check your goods.

  5. 05

    Last mile

    Courier choice, cash on delivery and delivery windows.

  6. 06

    Inventory sync

    Stock counts are updated as orders leave and returns arrive.

Prep checklist

Getting stock ready to send

A tidy inbound shipment is the biggest single saving.

ItemWhy it matters
Allows scanning at receiving and picking
One SKU per carton or labelled mixed cartonPrevents counting errors
Marketplaces reject unlabelled cartons
Poly bag or protective packPrevents damage and meets marketplace prep rules
Advance shipping noticeLets us plan receiving and check quantities
Needed for customs clearance

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FAQ

e-commerce fulfilment questions, answered

Last updated ·

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It covers receiving stock, storing it, pick and pack, dispatch and returns. Cross-border orders add customs. Airlift Logistics also prepares stock for marketplaces. You send us the stock and the orders, and we do the rest. We report stock and order status daily.

  • Receive, store, pick, pack.
  • Dispatch and returns.

Yes. We label units, add carton labels, bag or protect items and prepare shipment notices to each marketplace guide you give us. Marketplaces may reject unlabelled stock, so we check against their rules before the stock leaves us. Send us the seller guide and the slot you need.

  • Send us the seller guide.
  • We book slots where needed.

Returned items are inspected, graded and restocked, repaired or discarded under your rules. We report reason codes so you see why customers return goods. Fast processing puts stock back on sale sooner and shortens refund times. Agree the grading rules with us at the start.

  • Define the grading rules.
  • Receive return reports.

Imports into the UAE are normally charged 5% duty and 5% VAT. Duty is on the CIF value, whether the order is online or not. Each parcel needs an invoice and an HS code. Exemptions depend on the goods, so confirm with us or Dubai Customs.

  • Provide the HS code.
  • Check exemptions for your goods.

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Inbound

Receiving and storage

Receiving means checking inbound cartons against the advance notice, counting them and booking them into the system by SKU. Stock is then stored on shelves or pallets with a location, so every order can be picked fast.

Check
Count against notice
Book-in
By SKU
Store
By location

Source: Dubai Customs

Outbound

Pick and pack

Pick and pack means orders are picked from stock, packed in a suitable carton or bag, labelled and handed to a courier. Accuracy depends on barcodes and clean stock records, so scanning is used at each step.

Pick
By scanned location
Pack
Right-size carton
Label
Courier or marketplace

Source: Dubai Customs

Returns

Returns handling

Returned items are checked for condition, then restocked, repaired or discarded according to your rules. Quick processing frees stock for resale and keeps refund times short for customers.

Check
Condition grade
Result
Restock, repair, discard
Report
Reason codes

Source: Dubai Customs

Marketplaces

Amazon.ae and noon prep

Marketplaces set rules for barcodes, packaging, carton labels and shipment notices, and they reject or charge for stock that does not follow them. We prepare stock to the marketplace guide you give us, and book delivery slots where needed.

Labels
Barcode per unit; carton label
Notice
Advance shipment notice
Rule source
The marketplace seller guide

Source: Wikipedia, Amazon

Customs

Cross-border e-commerce customs

Online orders that cross a border still need an invoice, a correct HS code and a customs declaration. Into the UAE, the usual duty of 5% on the CIF value and 5% VAT apply unless an exemption applies. Check your goods with Dubai Customs.

Needs
Invoice and HS code
UAE duty
5% on CIF (most goods)
VAT
5%

Source: Dubai Customs

Sources

Sources for this page

We check rules and codes on this page against these official and public sources. How we check our content.

Dubai Customs
dubaicustoms.gov.ae
Wikipedia, order fulfillment
en.wikipedia.org